Belgian born and raised, Jean-Francois moved to London to pursue his passion for Photography. His passion can be traced back to when he received his first camera when he was just five years old. The camera in question, a simple point and shoot affair, sparked a curiosity and desire that has not faded to this day. Culminating in an ever growing collection of photographs, primarily fashion/portraiture focused, thanks to a chance encounter whilst working in a photo archive in his late teens where he discovered the work of Diane Arbus, Joel Peter Witkin, Disfarmer and Avedon. Describing the images he saw as “beautiful and challenging”, it was at this point he realised the potential fashion photography could offer in creating extraordinary representations of creativity, imagination and above all, beauty.

His work - described as romantic and surreal - hold a certain subtle elegance and vaporous darkness.

He contributed for magazines such as Arena Homme Plus, Harpers Bazaar, Dutch, Mixte, Qvest, Wonderland, Sang Bleu, V magazine and Vogue Homme International to name a few. As an extension of his photographic work, he produced numerous short fashion films for Showstudio, Maison Martin Margiela, etc…and has been shown at The London Fashion Film Festival, The British Film Institute, The V&A and The Institute of Contemporary Art London.

His photographic work was exhibited at “Imperfect Beauty” at the V&A, “Men in Skirt” at The Metropolitan, “Chic Clicks” at the ICA of Boston and at the Foto Museum in Winterthur. Some solo exhibitions at Viaux Gallery in Berlin during the Biennale and at Natural History Museum during London Fashion Week complete the extension of his work.

He is currently working his next solo exhibition and a forthcoming book.